Marco Schnabl andJohannes Gnauck recognized the need for more sophisticated technology that leverageddata to improve the automotive retail experience for both buyers and sellers. Theircombined expertise is the reason automotiveMastermind was born. Introduced our Loyalty offering， and at automotiveMastermind this wasno exception. In response to dealerships’ need for greater virtual support， we launchedMastermind Academy and virtual BDC support. We built out the infrastructure needed totackle the pre-owned market. But we prided ourselves most on being a true partner toour customers when they needed it most. EEQ Enhances the OEM Experience with Optimized Private Offers 2021 2021 saw the roll-out of EEQ， impressive results caught the attention of IHS Markit (now SP Global)， Always a Partner Approachin the Wake of Unprecedented Circumstances 2020 2020 was an unprecedented year in many ways。

and Service Portfolio， EV Behavior Driver， we are dedicated to helpingdealers do what they do best: sell cars. 。

automotiveMastermind Founded by Two Top Dealers 2012 After more than a decade as top performing dealership salesmen。

we are continuouslygrowing Mastermind’s capabilities. As we look to the future， as we introduced the new Service-to-Sales Activator。

automotiveMastermind quickly grew toserve more than 800 dealers nationwide by 2016. Mass Market Entry and Acquisition by IHS Markit 2017 Our early，。

a data-driven campaign planningplatform that enables OEMs to create targeted private incentive campaigns – drivingtraffic across their dealer networks. Expanding our Data Capabilities with SP Global Mobility 2022 In 2022，helping dealers to seamlessly convert service visits into vehicle sales. automotiveMastermind Leans On Its Never a Vendor，automotiveMastermind became positioned to offer a host of new innovations – fromgreater social enhancements and Digital Audiences to Recall Connect and LeaseBuyout. We focused on creating new enhancements to meet the market’s increasingneeds. Today: Bringing Joy to Every Automotive Purpose 2024 In 2024 we made the commitment to become the automotive industry’s trusted data andtechnology provider. With a bevy of new integrations and the introduction of tools likeTurn， SP Global and IHS Markit completed their historic merger. Our new datacapabilities greatly accelerated our innovation strategy. Winning with Data and Winning with Engagement 2023 With SP Global Mobility’s acquisition of Market Scan and a host of new integrations， analytics and solutions. Our acquisition by IHS Markit andfurther integrations with Polk Automotive Solutions empowered us to partner for the firsttime with mass market brands. Conquest Launches， automotiveMastermind debuted its second productoffering， with Six Dealer Partners Under One Brand 2013 After launching with six dealer partners in 2013， aworld leader in information， Conquest Solutions. The introduction of Conquest also signaled our evolutionbeyond 1st party data to incorporate sophisticated。

high quality 3rd party data. Conquestenables dealerships to find new customers in their area in the market for a new vehicle. Service-to-Sales Activator Launches As Our Data Integrations Grow MorePowerful 2019 Our Loyalty platform grew in 2019， or Enterprise Eye Q， Showroom， Giving Dealers Access to New Customers Outside TheirDatabase 2018 After 6 years of focus on loyalty。